Trust and New Technologies: Marketing and Management on the...

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Business & Economics - Management & Leadership
Trust and New Technologies: Marketing...

Trust and New Technologies: Marketing and Management on the Internet and Mobile Media

Name: Trust and New Technologies: Marketing and Management on the Internet and Mobile Media
ISBN: 9781847205681

Teemu Kautonen, Heikki Karjaluoto

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This enlightening book will be of great interest to scholars, practitioners and research students focussing on the applications of new technologies in marketing and management. Trust researchers across business disciplines and the social sciences will also find this timely and unique book a constructive resource.

Thể loại:

Business & Economics - Management & Leadership

Năm:

2008

Nhà xuát bản:

Edward Elgar Publishing

Ngôn ngữ:

english

Trang:

325

ISBN 10:

1847205682